A brand isn’t something you can control.
Your brand—your reputation—lives in the minds of your customers. And your customers live in a wild, shifting, and reactive world.
A reputation is a hard thing to manage, and without it you stand to lose your market share, relevancy, and customer loyalty. There’s a lot riding on the idea of ‘brand.’
You may not be able to control a brand, but you can curate it.
I’m David Peregrina, brand curator.
Most people would call me a human-centered designer, strategist, UX designer, community builder, technologist, and project manager.
But those titles leave out the big picture.
Are we creating exciting and accessible experiences?
Do we inspire loyalty?
Is the brand able to ride the waves of the market?
A well-curated brand can:
-
Improve human well-being
-
Boost accessibility
-
Counteract poor performance
-
Anticipate risk
For 13+ years, I’ve helped curate brand atmospheres built to withstand market and community pressures.
Reintroducing yourself when your brand no longer tells the full story.
Elevating Education
through Community and Belonging.
Strategic Alignment Fosters a Sense of Belonging in.
A Deep Dive into Community-Centric Solutions
View a selection of my work.
It’s all about belonging to something bigger.
I grew up in the deserts of Arabia, the forests of Europe, the mountains of Latin America, and the farmlands of Midwest America. My education was the world and the people around me.
Then, my connecting throughline was fútbol. Every place I went I picked up a balón, drawing goals with chalk on the streets, finding community in my team.
Belonging was the most important lesson I ever learned. Everyone needs to belong to something, from family to friends, to cultures, and even to brands. The people and spaces that stick with us no matter where we are in the world: that’s what matters.
Ahora, design is my connection point, helping me find community no matter where I am. Teaching design to high schoolers. Helping raise millions for nonprofits. Working with entrepreneurs to create sustainable brands.